UX Deisgner - Portfolio

Project Overview

Elevating a homemade million-dollar shopping site to new heights was our objective. We harnessed the BigCommerce framework and crafted a design that satisfied our client's specific needs. Some of the intricate requirements included a subscription-based checkout along with a one-time checkout option. The challenge was to figure out how a customer could checkout with both types of items in the cart, as illustrated in slide 3. Another significant hurdle was ensuring that customers logged in to checkout due to the complex referral codes associated with the MLM business model. We carefully mapped out these and other steps to guarantee a smooth, straightforward customer journey.

Project Details

I worked closely with stakeholders and end-users to thoroughly comprehend the use cases of the existing system. This required extensive user research and analysis to ensure we encapsulated all intricate user pathways during the checkout process.

The promotional or referral code system is the lifeblood of this MLM-oriented business. Therefore, it's imperative and quite challenging to ensure users are linked with these codes. We've addressed this issue by mandating that all users establish an account. Although this might pose an obstacle for customers, it is a practice that they're already accustomed to on the old platform.

Slide 1: Shows the checkout screen steps, this helps the user process information faster and not get overwhelmed in the checkout.

Slide 2: Shows the checkout screens and functions on mobile.

Slide 3: This screen is the slide out cart featured in the enrollment screens. This had to link into the shopping site. Similiar cart was also designed for the shopping site. Notice the "Subscribe & Save" this feature allows the consumer to subscribe to certain items right in the cart. They also will have a selection on the PDP pages.

Slide 4: Instructional pages for developers on the different use cases. this page describes what the product summary functions are and mandatory displays for the product.

Despite the complexity of this shopping checkout platform, we had comprehensive documentation of all the use cases. In the design phase, we created screens that elucidated every detail.

Category: UX/UI Design
Client: Confidential

Big-Commerce Project

Project Overview